How to Budget for Charitable Giving
Hoo boy. Deciding which nonprofit to give to and how much and all of that is a topic of hot debate. But it’s an important one, especially right now as many nonprofits may be losing federal funding and our environment is up for the fight of its life. So, how do you do...
What to Get Your Board and Staff for the Holidays
It’s that time of year again, when you waddle to the store – mouth still smeared with Halloween chocolate – to find a turkey on sale. As you pass by Christmas decorations on your way to the frozen food aisle, you briefly stop contemplating how you’re going...
Nonprofit Newbies: Advice for Those Entering the Social Sector
I am going to be chatting with members of the Nonprofit Leadership Alliance (NLA) next week, and it got me to thinking about young people entering the nonprofit sector. While some college grads will immediately jump into starting their own nonprofit, many will start...
Let’s Move Past The Overhead Conversation
In a recent Nonprofit Quarterly article, Curtis Klotz asks nonprofits and funders to “re-vision” nonprofit overhead. “How we visualize our understanding of nonprofit structure and programs shapes the overhead debate,” he writes. “It’s time to get graphic about our new...
Marketing Trends I’m Tired Of
I generally don’t like to be negative, especially when it comes to other people’s work. Because, I mean, who the hell am I to judge? I do dumb stuff all the time. But I’m seeing a lot of marketing trends that are incredibly annoying, so I thought I’d air my grievances...
The Preemptive Nonprofit
Do you know Matt Manos? You should know Matt Manos. He’s the Founder and Managing Director of a verynice design studio, but more than that, he’s someone who is using his time, talent, and cachet to create a movement around social impact, excellence, and innovation. In...
On Privilege
I’ve had writer’s block lately. Normally I like to talk about things like nonprofit management or marketing and communications. But how can I talk about those things when the world is falling apart around us? I’ve felt the need to say something about race. About...
Starting a Nonprofit?
When I worked at the Center for Nonprofit Management, I talked to a lot of people who wanted to start a nonprofit. Most of them had only gotten as far as defining their cause and they wanted to know more about filling out the paperwork. My first thought was always,...
Anatomy of a Good Marketing Campaign from a Customer’s Perspective
This is a story all about how…EVELO, an electric bike company, got me down their marketing funnel. Lately, I’ve been obsessed with electric bikes. I want one. Bad. The e-bike market is going crazy right now. There are so many kinds, with new ones popping up every day....
Noise
Hey MarComm types, can we talk about noise for a minute? Not noise like screaming children and cars honking, but the digital noise that we can’t get away from these days. Content is King they say, and because every marketer is stretched for time and money, that ends...
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